In the face of accelerating climate change and as we seem to reach the limits of the planet’s resources, we all have a role to play in igniting change. We all carry within us the capacity to contribute to building sustainable, equitable and economically viable lifestyles, production and consumption.
From consumer to responsible consumer, from business to committed business, from brand to contributive brand, a profound and positive transformation is possible… A transformation that the corporate world too must embrace by taking its part in designing the path forward to the sustainable well-being of our planet and humankind.
LinkUp Factory’s mission is to assist organizations of all shapes and sizes in this reinvention so that they can strengthen their social usefulness and become decisive players in the positive economy. An approach that should engage all internal forces with the aim of taking the commitment frameworks to the next level, with ambition and sincerity, whilst nurturing a positive, unique, legitimate and value-creating battle forth fighting for.
This is where our own battle lies: in being enablers of this accelerated transformation.
CSR engineers and marketing experts work hand in hand with our creative team to develop a sustainability strategy that will be powered by the best possible narrative and visual expression. Equally, we pride ourselves in being able to efficiently collaborate with a network of experts and freelancers who have shared our values and requirements for many years.
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Making a positive contribution to society is an opportunity for companies and their brands to reinvent their model, redefine their relationships with their target-audiences and, above all, give a new meaning to consumption.
CEO
When it comes to social responsibility, today’s consumers expect a lot from brands ! In fact, they entrust them with the mission of making their own aspiration to be committed and have a positive impact become reality.
Executive vice-president
Giving your brand a sustainability approach means both giving more meaning to its consumption and more value to the brand, thus creating differentiation and seduction in the consumers’ eyes. By bringing education and transparency, sustainability changes in fact the very nature of the relationship between the brand and its consumer.
Managing Director
Today, building and sustaining a commitment approach is much more than a simple risk management or regulatory obligation for businesses: it is an opportunity to feed their strategy, to meet the expectations of their employees, investors and consumers, in short, to secure their future.
Managing Director
Giving a voice to those who act, showing their daily commitment, the passion that drives them, their know-how and their sincerity, allows us to see the humans behind companies and brands again. Embodying business is a prerequisite for any new form of relationship with consumers. It is essential to regenerate trust.
Artistic Director
Taking an active part in this great challenge of ecological transition by accompanying companies towards more sustainable and solidarity-based models is what I am passionate about and what gives meaning to my job at the Linkup Factory.
Senior account manager
I am proud to put my energy at the service of players who are taking action to meet the major challenges facing our society. At LinkUp, we are driven by the deep conviction that everyone has a role to play in this transition, and that’s what motivates us!
Account manager
Working at LinkUp is a state of mind! An optimistic (not idealistic!) vision combined with a pragmatic approach, to help companies and brands, whatever their level of commitment, to build and reveal a strategy that reconciles profit, sustainability and solidarity in a PERENNIAL way!
Account manager
Office manager
Creativity is never better carried than by messages that make sense. And vice versa! Thinking and designing creative concepts to promote actions and actors invested for a fairer and more sustainable world, what a rewarding challenge! It’s my way of contributing to a better future!
Artistic Director
Every day at LinkUp we participate in projects that make a positive contribution to the societal and environmental challenges we all face, thanks to the support we offer our customers.
Consultant
LinkUp’s expertise in social marketing and behavioral change allows me to get involved on a daily basis in public health projects aimed at the most vulnerable, subjects that are particularly close to my heart and that are linked to my associative commitment outside the agency!
Senior consultant
Creativity is multi-dimensional. It puts into images and words the sustainable initiatives of companies. It conveys meaningful messages to achieve its goal: to share with as many people as possible the keys to a better world.
Graphic designer
At LinkUp, we don’t just help companies to adopt practices that are more respectful of people and the environment. We carry an even greater message that everyone can embrace, that of responsibility and contribution. These are the convictions that we share with our customers and that drive us every day!
Consultant
Contributing to the evolution of agri-food businesses towards more responsible practices while helping them to share their vision is a mission that resonates with my values.
Account executive
At LinkUp, I can align my work with my fundamental values: respect for the environment and people. My role allows me to contribute to high-impact projects, working with a wide variety of brands and committed players.
Account executive
In a fast-changing world, supporting companies in their commitments and helping them to take concrete action through social combat is what gives meaning to my daily work.
Account executive
I am happy to accompany my customers, companies and brands every day in their transition towards more virtuous models. This is what gives meaning to my daily work at LinkUp and what motivates me deeply.
Account executive
At LinkUp, we firmly believe in the power of commitment to meet the environmental challenges that concern us all. It is this vision of a responsible future, nourished by our shared optimism, that forges our collective and family spirit. Every day represents a new opportunity to take action and advance this shared ambition.
Account executive
Helping companies transform themselves to develop virtuous business models whatever their industry, and communicate it to the world, that’s what’s exciting at LinkUp Factory!
Account Director
At LinkUp, we are convinced that a fulfilled and united team is the key to our success. The well-being of our staff at work has therefore been an absolute priority from day one. We do our utmost to promote the development of each individual’s skills, encourage autonomy and value initiative, while cultivating a spirit of benevolence and solidarity, in order to create a stimulating and fulfilling working environment for all.
Since 2012, LinkUp has actively supported the association Chaussettes Solidaires, founded by Marcia de Carvalho, which combines social integration, sustainable development and creativity by giving a second life to used socks. Through its active coaching of the association’s development, but also by regularly taking part in its solidarity fashion shows, LinkUp highlights the importance of innovation and solidarity in the sustainable fashion sector.
In 2019, Linkup Factory garnered the BCorp certification, which recognizes our efforts to achieve less impact, more well-being for employees and a sincere social commitment. This certification will also act as an incentive to go even further, with an ambitious roadmap towards 2030.
LinkUp Factory has been approved for its research work on behavioral change by the French Ministry of Higher Education, Research and Innovation since 2012. It is also eligible for the Research Tax Credit (CIR) when conducting research programmes to initiate health-beneficial behavioral change.
Led by expert practitioners who are particularly well placed to provide high-level training, LinkUp Factory is certified through the French Datadock system, offering a wide range of training modules for companies or higher education institutions.