Let’s all contribute
We help organizations and brands to build and communicate their sustainability strategy.
Our mission? to give meaning, direction and voice to these approaches that create positive impact.
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3 areas of expertise
Since 2010, we have been combining unparalleled sustainability-focused capabilities with unique behavioral change expertise to empower organizations and brands that wish to turn their challenges on sustainability into competitive advantage and successfully harness the power of a more responsible model.
CSR STRATEGY
Corporate Social Responsibility
ASSESSMENT
Conduct a comprehensive review of your CSR policies whilst discovering what matters most to stakeholders.
STRATEGY
Co-develop your company’s purpose and CSR strategy, assist you in the implementation of an effective CSR governance model and the identification of potential partners.
COMMUNICATION
Develop your company’s multi-channel CSR communication strategy: storytelling, creative universe, communication channels (internal / B2B / B2C) and help you develop your sustainability reports.
BRAND CSR STRATEGY
Brand Corporate Social Responsibility
SUSTAINABILITY STATUS EVALUATION
Review the competition and identify opportunities and risks regarding your key stakeholders.
COMMITTED BRAND STRATEGY
Nurture your brand platform with your sustainability commitments, define your sustainable brand vision and crystalize it with a singular contributive battle.
COMMITTED BRAND COMMUNICATION
Develop and implement your brand’s multi-channel CSR communication strategy through a dedicated storyline and brand universe.
BEHAVOURIAL CHANGE
NUDGING AND SOCIAL MARKETING STRATEGIES
Develop with all involved stakeholders’ comprehensive programs from grassroot ambassadors to communication plans.
LIVING LAB
Experiment and co-create territory-based programs.
EVALUATION, FOLLOW-UP, AND SCALING
Define and implement evaluation protocols and critical analyses of the first experiments in order to optimize the scale-up phase.
Catalysts
We use methodological tools that allow us to reinforce the dynamics of CSR, brand CSR and behavior change development plans.
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open lab
Create an environment that enables open dialogue between all stakeholders, including consumers and influencers.
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fab lab
Co-create with stakeholders, using design thinking methodologies, and discover innovative and ownable pathways.
10 clients projects
We take on projects for a variety of clients, from global companies to small businesses or NGOs, across all sectors, in France as well as on a European and global scale. Each project is carried out in close collaboration with C-suite executives, CSR, marketing and communication managers, to co-design sustainability strategies and communication plans that deliver dynamic business and societal impact.
About us
Manifesto
In the face of accelerating climate change and as we seem to reach the limits of the planet’s resources, we all have a role to play in igniting change. We all carry within us the capacity to contribute to building sustainable, equitable and economically viable lifestyles, production and consumption.
From consumer to responsible consumer, from business to committed business, from brand to contributive brand, a profound and positive transformation is possible… A transformation that the corporate world too must embrace by taking its part in designing the path forward to the sustainable well-being of our planet and humankind.
LinkUp Factory’s mission is to assist organizations of all shapes and sizes in this reinvention so that they can strengthen their social usefulness and become decisive players in the positive economy. An approach that should engage all internal forces with the aim of taking the commitment frameworks to the next level, with ambition and sincerity, whilst nurturing a positive, unique, legitimate and value-creating battle forth fighting for.
This is where our own battle lies: in being enablers of this accelerated transformation.