Our DNA

Manifesto

In the face of accelerating climate change and as we seem to reach the limits of the planet’s resources, we all have a role to play in igniting change. We all carry within us the capacity to contribute to building sustainable, equitable and economically viable lifestyles, production and consumption.

From consumer to responsible consumer, from business to committed business, from brand to contributive brand, a profound and positive transformation is possible… A transformation that the corporate world too must embrace by taking its part in designing the path forward to the sustainable well-being of our planet and humankind.

LinkUp Factory’s mission is to assist organizations of all shapes and sizes in this reinvention so that they can strengthen their social usefulness and become decisive players in the positive economy. An approach that should engage all internal forces with the aim of taking the commitment frameworks to the next level, with ambition and sincerity, whilst nurturing a positive, unique, legitimate and value-creating battle forth fighting for.

This is where our own battle lies: in being enablers of this accelerated transformation.

About us

30 collaborators

Our capacity to combine technical sustainability expertise with marketing and storytelling skills is what makes us unique.

CSR engineers and marketing experts work hand in hand with our creative team to develop a sustainability strategy that will be powered by the best possible narrative and visual expression. Equally, we pride ourselves in being able to efficiently collaborate with a network of experts and freelancers who have shared our values and requirements for many years.

Join us
Sandrine Raffin
Making a positive contribution to society is an opportunity for companies and their brands to reinvent their model, redefine their relationships with their target-audiences and, above all, give a new meaning to consumption.
Sandrine

Sandrine Raffin

CEO

Philippe Raffin
When it comes to social responsibility, today's consumers expect a lot from brands ! In fact, they entrust them with the mission of making their own aspiration to be committed and have a positive impact become reality.
Philippe

Philippe Raffin

Executive vice-president

Laetitia Sartoris
Giving your brand a sustainability approach means both giving more meaning to its consumption and more value to the brand, thus creating differentiation and seduction in the consumers’ eyes. By bringing education and transparency, sustainability changes in fact the very nature of the relationship between the brand and its consumer.
Laetitia

Laetitia Sartoris

Managing Director

Isabelle Dona
Today, building and sustaining a commitment approach is much more than a simple risk management or regulatory obligation for businesses: it is an opportunity to feed their strategy, to meet the expectations of their employees, investors and consumers, in short, to secure their future.
Isabelle

Isabelle Dona

Managing Director

Thibault Sartoris
Giving a voice to those who act, showing their daily commitment, the passion that drives them, their know-how and their sincerity, allows us to see the humans behind companies and brands again. Embodying business is a prerequisite for any new form of relationship with consumers. It is essential to regenerate trust.
Thibault

Thibault Sartoris

Artistic Director

Guillaume Grandjean
Today, younger generations are in a perpetual search for meaning. This is reflected in what they buy but also in their work. At Linkup Factory, we want to embody and give concrete expression to this mindset by helping companies and brands strengthen their relationship of trust with consumers, based on solid and sincere commitments.
Guillaume

Guillaume Grandjean

Engineer account manager

Charlotte Fiche
Our business is first and foremost to help companies and brands move towards better environmental and societal practices. There is nothing more rewarding than working with this positive change towards a more sustainable world in mind – completely in line with my personal values.
Charlotte

Charlotte Fiche

Account executive

Anne Rocca
At LinkUp Factory, we have as many engineer-minded as marketing/communication-minded talents. This is our strength! This two-faceted expertise allows us to capitalize on a scientific approach to feed strategy consulting, but equally to know precisely how to reveal this strategy thanks to a real communication expertise! 
Anne

Anne Rocca

Senior account manager

Siegrid Bourgois
Helping companies transform themselves to develop virtuous business models whatever their industry, and communicate it to the world, that's what's exciting at LinkUp Factory!
Siegrid

Siegrid Bourgois

Account Director

Mickaël Couto
To LinkUp Factory, being part of a contributory approach has always been a driving force. This is evidenced by our B Corp certification, which recognizes the commitment of the entire team for a positive impact on society. Our sincere desire to progress, together with our customers and partners, is an incentive to go even further.
Mickaël

Mickaël Couto

Engineer account executive

Audrey Vassaux
Audrey

Audrey Vassaux

Office manager

Elisabeth Pais Da Silva
Taking an active part in this great challenge of ecological transition by accompanying companies towards more sustainable and solidarity-based models is what I am passionate about and what gives meaning to my job at the Linkup Factory.
Elisabeth

Elisabeth Pais Da Silva

Senior account manager

Caroline Mesanguy
Creativity is never better carried than by messages that make sense. And vice versa! Thinking and designing creative concepts to promote actions and actors invested for a fairer and more sustainable world, what a rewarding challenge! It's my way of contributing to a better future!
Caroline

Caroline Mesanguy

Artistic Director

Lina Bachiri
LinkUp's expertise in social marketing and behavioral change allows me to get involved on a daily basis in public health projects aimed at the most vulnerable, subjects that are particularly close to my heart and that are linked to my associative commitment outside the agency!
Lina

Lina Bachiri

Account executive

Virginie Boutier
Working at the LinkUp Factory means being convinced that we can all be contributors! This is why we accompany companies and their brands to engage in a truly transformative action and reveal their societal utility to contribute to a more sustainable future.
Virginie

Virginie Boutier

Senior account manager

Valentine Gador
Above all, I was looking for a meaningful job in a human-sized structure. When I joined the LinkUp Factory, I became part of a close-knit team, full of optimism and driven by the desire to make things happen. Because we are convinced that a fairer society and a more beautiful planet are still possible if we join forces!
Valentine

Valentine Gador

Account manager

Julie Koedinger
When I joined the LinkUp Factory during my end-of-study internship, I was looking for a company that was aware of the environmental and societal issues we face today. I am proud to be able to participate every day in projects that contribute positively to the impact of companies on our planet.
Julie

Julie Koedinger

Account executive

Jean Boisset
Engineers, creative people, communication experts... I think it is the diversity of the profiles present at Linkup Factory that allows it to adapt to the best of its ability and to find solutions as close as possible to the problems of each of its clients!
Jean

Jean Boisset

Account executive

Maygane Bayrou
To feel useful, to have a positive impact on society and the planet, to participate in the construction of tomorrow's world... these were my primary ambitions at the end of my studies that I was able to satisfy by joining LinkUp Factory! Working to integrate CSR into business while bringing it down to consumers is one of the major challenges of our time that I like to take up every day here.
Maygane

Maygane Bayrou

Account executive

O ur commitments

CSR engineers and marketing experts work hand in hand with our creative team to develop a sustainability strategy that will be powered by the best possible narrative and visual expression. Equally, we pride ourselves in being able to efficiently collaborate with a network of experts and freelancers who have shared our values and requirements for many years.

And because third-party certification is the foundation of a credible CSR approach, we are particularly proud to be able to rely on demanding labels and accreditations.

LinkUp Factory’s own CSR approach: 3 main priorities
Promote the well-being and development of our employees.

Aware that our first asset is our human capital, we develop training and internal communication projects to promote a pleasant working environment. LinkUp Factory is also particularly attentive to issues of equality, diversity and accessibility. 

Minimize our environmental footprint.

Measuring our impacts to better target our efforts, raise employee awareness, transform our work methods, rigorously select our service providers, etc. It is through a proactive policy that we intend to achieve our environmental objectives and maximize our positive impacts.

Contribute to a fairer society.

Our vision of making a positive contribution also includes ensuring that we adhere to consistent professional ethics. To this end, LinkUp Factory has formalized a Business Ethics Charter, complemented by the definition of an anti-corruption policy.

Chaussettes Orphelines (‘Orphan socks’)

Founded by Marcia de Caravalho 10 years ago, “Les Chaussettes Orphelines” combines social integration, sustainable development and creativity. She transforms socks into a beautiful thread that then allows her seamstresses from her workshop in La Goutte d’Or, a poor neighbourhood in Paris, to create fashion clothes and accessories.  

LinkUp Factory has been supporting the organisation for 9 years, in many forms: participating in the Strategic Committee, purchasing the agency’s new-year gifts for employees and clients, promoting the organisation’s work during the Produrable annual CSR show.

The Sols Vivants ('Living Soil’) Project

The “Sols Vivants” project aims to support the transition to regenerative agricultural practices, restore natural soil fertility and combat climate change.

LinkUp Factory supports this particularly useful approach by participating in the Steering Committee but also through the development of its communication tools (graphic identity, website, educational animatic films).