At the end of the first day of the 15th Produrable, the trade show for sustainable development actors, the 5th edition of the Grand Prix de la Marque Engagée® took place on September 13th.
An event punctuated by the exceptional presence of Marlène Schiappa, Secretary of State in charge of the Social and Solidarity Economy and Associative Life in France, and presented by Kareen Guiock, presenter of the JT 12h45 at M6. Co-organized by Produrable and LinkUp, this award ceremony was marked by a round table discussion around the issue of “At a time of ecological urgency, what does the time of choice mean for brands?”, bringing together the views of 4 members of the jury: Sandrine Clion, Pascal Demurger, David Larramendy and Hervé Navellou.
This 5th edition had a flavor of transmission and renewal. It was indeed the last of Cécile Colonna d’Istria at the helm of this Grand Prix which saw a renewal of its name “Marque Engagée”. A change that echoes a common conviction between the two founders, Sandrine Raffin and Cécile : “Faced with the emergency of global warming, the model of our developed societies, based on the unlimited exploitation of resources and unbridled hyperconsumption, is dead”. The objective of this Grand Prix is to reward brands that commit all their strategies to an ethical and sustainable model through different categories. There are 8 of them and more than fifty files have been submitted to a Jury composed of 13 business leaders and chaired by Pascal Demurger, General Manager of MAIF.
This year’s award winners are:
#Start-up : Ex-aequo between Facil’Iti for their project of Start-up with impact for the digital inclusion, by proposing a solution of optimization of display of the Web sites to improve the navigation of the Internet users.
On the other hand, Coda Bene for their SaaS (software as a service) solution DLC Memo, allowing to digitize expiration dates to reduce food waste in mass distribution.
#Villes Territoires : Serre-Chevalier for their program “Tous Engagés” aiming to limit its environmental impact to preserve biodiversity and improve the quality of life of its holidaymakers and inhabitants.
#Marque à Missions : Camif for their local and sustainable commitments to home furnishings, including ending their partnership with Amazon, boycotting Black Friday and stopping imports from outside Europe.
#Personnalité : Charles Kloboukoff, CEO of Lea Nature, for his philanthropic approach through the creation of the F.I.C.U.S fund (Fond de soutien aux Initiatives Citoyennes Utopiques et Solidaires) to which all of his company’s capital will gradually be transferred.
#ONG avec une marque : Lidl and Earthworm for their ZDC methodology: Zero Deforestation and Conversion on imported soybeans, to eventually make all soybeans imported into Europe as Zero Deforestation.
#Service : Procivis for their Solidarity Commitments to low-income households, particularly financial aid: micro-credits and zero interest loans with monthly payments not exceeding 50€ for renovation work, zero interest loans to constitute a personal contribution for families who have none and want to access property.
#Produits : Biocoop for their project to reduce ultra-processed products in their stores.
#Coup de Cœur des Étudiants : The Body Shop for their Reuse, Refill, Repeat program to encourage the use of bulk products in their store.
Finally, we would like to thank M6 Publicité for its support and the partners of this Grand Prix: MAIF, Alter Equity, L’Oréal France, Audencia, Imedia Center, Mediatico, Union des Marques, Influencia, FEEF, Communauté des Entreprises à Mission and LSA.
For more than 10 years, LinkUp’s mission has been to help companies and brands build and express their social utility, to make their commitments a lever for performance and to accompany the changes in behavior necessary for a more sustainable world. Would you like to be accompanied? Contact us!