Our expertise
Since 2010, we have been combining unparalleled sustainability-focused capabilities with unique behavioral change expertise to empower organizations and brands that wish to turn their challenges on sustainability into competitive advantage and successfully harness the power of a more responsible model.
3 big priorities
CSR STRATEGY
Co-create ambitious commitment plans and make them resonate with all key stakeholders and target audiences.
Conduct a comprehensive review of your CSR policies whilst discovering what matters most to stakeholders.
Co-develop your company’s purpose and CSR strategy, assist you in the implementation of an effective CSR governance model and the identification of potential partners.
Develop your company’s multi-channel CSR communication strategy: storytelling, creative universe, communication channels (internal / B2B / B2C) and help you develop your sustainability reports.
LinkUp Factory? A timely encounter with an expert CSR agency, on a human scale, which has been able to develop a “tailor-made” approach to help us structuring and communicating our CSR approach.
Kindly but firmly, their teams were able to challenge us and make sure our commitments would be comprehensible, tangible and appropriate, while ensuring clarity of the story and legitimacy of the foundations.
LinkUp Factory offers a dedicated, reactive and proactive team. We really appreciated the close collaboration and interaction with them!
BRAND CSR STRATEGY
Co-create, develop and communicate committed brands’ strategies.
Review the competition and identify opportunities and risks regarding your key stakeholders.
Nurture your brand platform with your sustainability commitments, define your sustainable brand vision and crystalize it with a contributive singular battle.
Develop and implement your brand’s multi-channel CSR communication strategy through a dedicated storyline and brand universe.
Since 2018, LinkUp Factory has been helping the Labeyrie and Delpierre brands define and reveal their environmental and social commitments to consumers. Redesigning our websites and developing social networks content, LinkUp Factory has helped both brands to publicize the progress achieved and to come across their entire value chain.
BEHAVOURIAL CHANGE
Assist organizations that are committed to social change.
Develop with all involved stakeholders’ comprehensive programs from grassroot ambassadors to communication plans.
Experiment and co-create territory-based programs.
Define and implement evaluation protocols and critical analyses of the first experiments in order to optimize the scale-up phase.
LinkUp Factory has been supporting the ‘Vivons en forme’ (VIF®) programme from day 1. Its aim is to reduce childhood overweight and obesity and contribute to the health and well-being of all, thanks to the mobilization of local players across cities in France. By applying its expertise in behavioral change (social marketing & nudge methods, living Labs,…), LinkUp Factory develops, each year, new themes, workshops, and tools for VIF® cities. In 2020, 2 new themes have been created: “Good health begins with clean hands”, to stimulate hand washing at school and at home, as well as the “screens” theme, to raise awareness about the use of screens among the youngest.
THE CATALYSTS
We use methodological tools that allow us to reinforce the dynamics of CSR, brand CSR and behavior change development plans.
Create an environment that enables open dialogue between all stakeholders, including consumers and influencers.
The Nutella OpenLab was born out of an observation: the preconceived ideas circulating about palm oil prevent a fair understanding of the issues surrounding this sector. The objective was therefore to create the conditions for a constructive and open debate by bringing together observers, NGOs, experts, scientists and Ferrero representatives to share points of view in complete transparency and shed light on solutions.
The Nutella OpenLab reflects Ferrero’s culture of dialogue with its stakeholders. Its objective was to create the conditions for a constructive and open debate on a controversial topic – palm oil – by bringing together observers, NGOs, experts, scientists and Ferrero representatives to share views in a transparent manner and shed light on solutions. A real success!
Co-create with stakeholders, using design thinking methodologies, and discover innovative and ownable pathways.
For the first time, Lipton Ice Tea brought together a range of stakeholders on the subject of recycling at a Fab Lab. The goal of this co-construction workshop was to identify the obstacles to recycling and to reflect together on the right levers and tools to activate tomorrow in order to mobilize consumers around sorting and motivate them to take action. Based on these learnings, the brand launched a national campaign to engage young adults: a 2-month digital operation developed in partnership with Golden (M6 group) and relayed by 3 powerful influencers on the most relevant social networks for the target.
We would like to thank LinkUp for their invaluable counsel and support in the development of our CSR approach. A passionate, expert team, always listening, available, and quick in execution; projects quickly become a reality.